Content manager vs content strategist

 Content Manager vs Content Strategist

Content managers and content strategists are both involved in the planning, development, and management of content for organizations. 

A content manager and content strategist both play important roles in a company's content marketing efforts, but their responsibilities differ significantly.

1. A content manager is generally responsible for overseeing the daily creation and posting of content. This includes managing a team of writers, editors, and designers, coordinating content production schedules, and ensuring content is published on time and to established quality standards. Content managers are also responsible for measuring the effectiveness of their content and making adjustments to improve engagement and ROI. 
2. On the other hand, a content strategist is responsible for creating a long-term plan for a company's content marketing efforts. This involves conducting research to identify target audiences and their needs, as well as defining the company's overall content marketing goals. Content strategists develop a content strategy that includes a content calendar, content themes, and guidelines for content creation, distribution, and promotion. They also work closely with other departments, such as social media and SEO, to ensure that your content strategy aligns with broader marketing goal.
3. While content managers focus on the practical aspects of content creation and publishing, content strategists take a more strategic approach to content marketing. They are responsible for developing a clear vision for content that aligns with the company's brand and supports its overall marketing goals. They also have a deep understanding of the target audience and how to create content that resonates with them. In short, content managers focus on executing the daily tasks required to produce great content, while content strategists focus on the big picture and long-term success of a company's content marketing efforts.