Content manager vs content strategist

Content Manager vs Content Strategist Content managers and content strategists are both involved in the planning, development, and management of content for organizations. A content manager and content strategist both play important roles in a company's content marketing efforts, but their responsibilities differ significantly. A content manager is generally responsible for overseeing the daily creation and posting of content. This includes managing a team of writers, editors, and designers, coordinating content production schedules, and ensuring content is published on time and to established quality standards. Content managers are also responsible for measuring the effectiveness of their content and making adjustments to improve engagement and ROI.